Lucie Greene

Lucie Greene

Lucie Greene is a futurist, award-winning author, and public speaker specializing in cultural trends, consumer insight and brand innovation. She is based in Los Angeles where her futures practice works with numerous global lifestyle brands on strategy, research and innovation. She also advises venture capital and rising start-up companies. Most recently, Greene led J. Walter Thompson’s global futures think tank JWT Intelligence, steering original research into emerging consumer behaviors, cultural shifts and lifestyle trends with JWT Intelligence leading units around the world, while also consulting JWT’s many Fortune 500 clients. She also launched the Future 100, JWT's annual trends report which is now translated in to 10 languages. In August 2018, Lucie released her debut book with Counterpoint entitled, Silicon States: The Power and Politics of Big Tech and What it Means for Our Future. The book was awarded 800-CEO-READ Business Book Award in Current Events and Public Affairs in 2018. Lucie has been featured as an expert on trends and consumer insights on the BBC, Fox News, CBS, CNBC and Bloomberg TV as well as contributing pieces to Campaign, The Guardian, The New York Daily News, Sunday Times Style UK and The Financial Times. She has spoken at several international conferences, including CES, WWD Summit, Web Summit, SXSW, and Cosmoprof, and is on the board of Cosmetic Executive Women USA.

Books

Silicon States

Silicon States


Winner of the 800-CEO-READ Business Book Award in Current Events and Public Affairs

“Greene looks at the ways in which multinational tech giants, including Apple, Google, Amazon, Facebook and others have resisted government regulation while pushing to take over functions traditionally provided by the state . . . An open-eyed analysis of influential technology companies’ ambitions of interest to investors, tech users, and media consumers.” —Library Journal

In Silicon States, renowned futurist and celebrated international think-tank leader Lucie Greene offers an unparalleled look at the players, promises, and potential problems of Big Tech. 

(Counterpoint Press, August 2018)